Contact centers became a bridge that bonds brands to their customers even more during this pandemic. The more the world continues to rise from the recent contingency phase, it becomes increasingly complex for companies to stand out and deliver the best experiences to their clients.
Standing out from competitors
Standing out from competitors is already a challenge by itself and creating great relationships with the customers is even more challenging. People seek a human connection for emotions, personalized treatment, and empathy. Even if it is through a digital channel; we could say it is a need for empathy; a digital empathy!
These values are now more critical than ever, considering the post-pandemic season, where most things remain uncertain. That is why creating digital empathy with people is having a significant impact and is the main value-added in the customer service field.
Even though technologies like automation and bots assisting humans simplify repetitive tasks and activities, people are searching for Digital Empathy in customer service interactions. In other words, Digital Empathy is the ingredient to cook a great customer experience.
The power of personal and thoughtful customer interactions is big enough to go where technology cannot. This idea is why Call Centers are ultimately training agents to let them learn the importance of delivering emotionally intelligent interactions to customers.
The most valuable asset: the customer
It is essential to create a workplace with a rich culture that recognizes empathy and open communication to lead and inspire our agents to develop Digital Empathy to deliver the best of it to the most valuable asset: the customer.
Digital empathy is not just about telling customers that we understand how they feel or justifying their emotions; it is about ensuring customers that helping them is our main priority and, of course, showing the genuine expression of concern and care.
Is empathy possible in the digital world?
We must believe that digital empathy can go a long way in inspiring meaningful interactions that can improve the customer experience. So, answering the central question: is empathy possible in the digital world?
Yes, it is possible, and it is vital. Without it, there is no added value. But, of course, it is no simple task; it's a challenge to understand what the customer is feeling and understand their situation to bond and connect with them.
The new concept "Digital Empathy" can be considered the latest trend in the customer service field, and it is coming strong. However, we have to remember that a customer who feels understood and supported is more likely to be loyal to the brand.
At Call Center Services International, we care about the empathy our agents transmit to the customers. In our years of experience establishing Nearshore Contact Centers for top U.S. companies, we have seen that the cultural alignment our call center agents have with the north American clients allows to develop the digital empathy required to keep the customer loyalty.
If you would like to know more about how we do it, contact us!
Keep reading about empathy: Empathy Tips To Apply In Your Call Center.